Rock the Vote will be hosting a voter registration booth, signing up new voters as well as answering any questions about registering to vote, why midterm elections matter, and how to vote as a student. RTV will be filming PSA’s with various celebrities and young festival-goers in town, as well as distributing Rock the Vote branded merchandise, and hosting a photo booth, where Lollapalooza attendees can take photos of themselves with various Rock the Vote backgrounds.
First founded in 1990, the organization became a household name during the 1992 elections, when it was considered a motivating factor in getting Generation X’ers to the polls. Turnout among voters aged 18-24 spiked that year.
This year, Rock The Vote plans to register 1.5 million people to vote, including 400,000 young people and 100,000 Latino voters across 15 states with large Latino populations. It is also vowing to closely follow laws that affect the youth vote, such as the proof-of-citizenship laws in Arizona and Kansas that the organization is challenging in court.
Rock the Vote is in particular targeting the more than 86 million millennials living in the U.S. A recent poll from Harvard University’s Institute of Politics found that less than a quarter of 18- to 29-year-olds say they “definitely be voting.”
“With 12,000 Americans turning 18 each day, we cannot afford to have young people sit out the political process when so much is at stake for their future,” said Ashley Spillane, Rock the Vote’s new president.
You will find Rock The Vote's Voter Registration Booth on the grounds of Lollapalooza in Green Street North, open August 1st – 3rd from 10:00 a.m. to 11:00 p.m. each day.
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