Chicago is about to get a bit nutty, thanks to Mr. Peanut and Planters Peanuts. After updating his wardrobe last year, Mr. Peanut picked up a new set of wheels - the NUTmobile - and is cruising through Chicago.
Planters Peanuts unvieled two new NUTmobiles today and the vehicles will be in downtown Chicago to kick off a summer long tour across the country. The new Nutmobiles expand Planters’ mobile fleet to three vehicles and is in response to the love fans have for Mr. Peanut.
“During the first year of the NUTmobile Tour we found out just how much people enjoyed a visit from the NUTmobile and Mr. Peanut,” said Peter Cotter, senior brand manager for Planters. “We listened to our loyal fans and have built two more NUTmobiles allowing more peanut fans nationwide to harness the power of the peanut.”
All three NUTmobiles will travel across the country with Mr. Peanut to make appearances at special events and hand out samples of Planters peanuts.
So if you’re in the Loop, River North, Magnificant Mile, or Streeterville, keep an eye out for Mr. Peanut and his new ride.